WeedWorks Presents
Operation
Green Wellness
The Second Tour
Educating Veterans on Plant Medicine & Alternative Therapies.
Free Event
► Saturday, July 25, 2026 · 10:00 AM – 2:00 PM
► El Zaribah Shrine Auditorium · 552 N. 40th St., Phoenix, AZ
Operation Green Wellness is a premier educational and advocacy expo dedicated to bridging the gap between plant medicine and the veteran community. We create a professional, safe, and stigma-free environment where veterans can connect with industry experts, explore innovative healing solutions, and make informed, empowered decisions about their health, recovery, and overall well-being.
As awareness and acceptance of plant-based medicine continue to grow, veterans are increasingly seeking information about cannabis as a wellness option. Recent federal actions, including the rescheduling of medical cannabis and legal developments supporting the rights of lawful cannabis users, have sparked interest within the veteran community. At the same time, alternative therapies like psilocybin, ketamine, or ayahuasca for conditions such as PTSD, depression, and anxiety are gaining broader recognition and becoming more accessible. Operation Green Wellness was created to provide veterans with a trusted, educational environment where they can learn about cannabis, plant medicine, and other emerging wellness options from experts and fellow veterans.
Our inaugural event last November proved that Arizona's veteran community is hungry for this kind of programming — professional, purposeful, and built around them. The demand for this Second Tour has grown significantly because of it.
Event Highlights
Education
Cannabis 101
Learn the basics about medicinal cannabis and how to navigate purchases at a dispensary.
Guest Speaker
Bill Meeks
Retired Assistant Sheriff who is now a cannabis coach.
Lived Experience
Panel of Veterans
Hear from veterans about how alternative therapies like psilocybin, ketamine, and ayahuasca have helped improve their lives, and how cannabis supports them day to day.
Hands-On
Guided Dispensary Bus Tour
A guided tour to Sol Flower Dispensary on University Ave in Tempe, where veterans can receive product recommendations from the WeedWorks team based on their specific ailment.
Statewide Reach
Live Streamed Across Arizona
The full event is live streamed to reach a broader audience, including a hosted watch party in Tucson, AZ.
What's New This Year
Going Digital
Live Streaming
We're taking the expo digital, broadcasting the day's highlights and education to a national audience so no veteran is left out, regardless of where they are.
Coast to Coast
Regional Watch Parties
We're coordinating satellite watch parties for those who can't make it to Phoenix in person, extending our reach into communities across the country.
Community Over Commerce
Giving Back
$50 from every vendor registration and sponsorship goes directly to Valors Veterans Community AZ, funding essential programs for our local veteran heroes.
Be Present Without Being Present
Can’t make it to the event? You can still back the mission. Put your brand in front of an engaged, veteran-focused audience through an ad or an in-kind contribution below.
In Print
Honor Link Magazine Ad
A full or half-page ad in Honor Link Magazine — a free publication given to every attendee and distributed digitally. Learn more at honorlinkmagazine.com.
In-Kind
Giveaways · Prizes · Raffles
Contribute giveaways, prizes, or raffle items for attendees.
In-Kind
Food & Snacks
Help feed and fuel the day for veterans and their families.
In-Kind
Event Tote Bags
Put your brand in every attendee’s hands with sponsored tote bags.
In-Kind
Notepads & Pens
Sponsor the notepads and pens used throughout the day’s sessions.
In-Kind
Beverage Station
Keep the room refreshed by sponsoring the beverage station.
Artwork & sponsorship commitments are due Friday, July 10 — all materials go straight to print.
Operation Green Wellness is proud to partner with Valors Veterans Community AZ and the DAV (Disabled American Veterans), alongside other local and national veteran organizations. The Second Tour has drawn growing media attention, including Montel Williams, the Let’s Be Blount Podcast, and an interview with ABC15 News.
Become a Vendor or Sponsor
Want to support Arizona's veterans and reach an engaged, mission-driven audience? Vendor and sponsorship opportunities for The Second Tour are open now.
Sponsorship & ad sales: Amethyst · amethyst@bluedreamentertainment.com
General inquiries: Randi Sobel · Randi@weedworksinc.com · (847) 370-8419
Operation Green Wellness is produced by WeedWorks, a proud sponsor of the Arizona Golf Classic. Shared here in support of Arizona's veteran community.